About Charlotte Moore
ADHD Coach | ADDCA Trained | Corporate Strategy | Elite Sport Background
I’m Charlotte Moore, founder of ADHD+ and an ADHD coach for high-performing professionals, executives, elite athletes, and ambitious students.
I work with clients who are intelligent, driven, and capable, yet feel held back by executive dysfunction, emotional dysregulation, rejection sensitivity, burnout, or chronic inconsistency.
Before coaching, I spent over a decade in senior corporate strategy roles across sports media, private equity, and online publishing. Alongside this, I competed as a junior tennis player. I did all this undiagnosed with ADHD.
That combination of corporate strategy, elite sport, and lived experience of ADHD directly shapes how I coach today.
I trained with ADDCA, the world’s leading ADHD coach training programme accredited by the ICF and PAAC. I am a certified ADHD Coach, receiving credentials from ADDCA and PAAC.
My coaching integrates evidence-based neuroscience, executive function theory, and real-world performance experience to help clients stop fighting their brains and start working with them.
Why Corporate Strategy, Elite Sport & ADHD Coaching Matters
EXPERIENCE
10+ Years of Experience in Corporate Strategy
I’ve worked inside fast-moving, politically complex organisations where priorities are unclear, feedback is subjective, and performance is constantly evaluated.
I understand:
Executive decision fatigue
Stakeholder politics and rejection sensitivity
Competing priorities and vague mandates
Performance pressure without a clear structure
Because I’ve lived this with an ADHD brain, I help clients build practical, defensible systems that work in real environments.
Elite Sport Background (Junior Tennis)
Competitive sport taught me how ADHD can amplify both performance and vulnerability.
I understand:
Pressure, consistency, and emotional regulation under stress
Injury recovery and disrupted routines
Hyperfocus, motivation cycles, and burnout
This directly informs how I coach athletes on focus, recovery, resilience, and sustainable high performance.
Late Diagnosis
I spent nearly 30 years developing coping strategies without knowing I had ADHD. I understand masking, overcompensation, burnout, and the disconnect between potential and execution.
I also understand the emotional impact of a late diagnosis. This is lived experience, not theory.
ADDCA Trained, Ethics Led Coaching (ICF & PAAC Accreditation In Progress)
Unlike many "ADHD coaches" with weekend certifications, I trained with ADDCA (ADD Academy), the global leader in ADHD coaching education. This means my approach is evidence-based, not anecdotal.
Education & Qualifications
ADDCA Trained, Ethics-Led Coaching, ICF & PAAC Accreditation
Unlike many 'ADHD coaches' with weekend certifications, I trained with ADDCA, the global leader in ADHD coaching education. This means my approach is evidence-based and held to the highest professional standards.
PERSONAL
My Story
Sport gave my ADHD structure before I knew what ADHD was.
As a junior tennis player, I thrived on competition, pressure, and hyperfocus — but struggled with emotional intensity and inconsistency away from the court. When injuries forced me to step back from sport, I lost the external structure that had been quietly supporting my nervous system.
Without it, I experienced burnout, identity confusion, and the feeling of working hard without progress.
On paper, my career progressed: a degree from Cardiff University, a Master’s from King’s College London, and senior roles in strategy across media and investment.
Privately, I was managing undiagnosed ADHD; last-minute brilliance followed by exhaustion, rejection sensitivity in reviews, procrastination on low-interest tasks, and unhealthy coping behaviours.
At 27, I was diagnosed with ADHD. Suddenly, everything made sense.
My brain wasn't broken; it just worked differently. Once I started building systems aligned with my wiring—not fighting against it—everything changed.
Coaching became the natural next step. I now help others understand their brains earlier — and use ADHD as a strength rather than a liability.