About Me
I didn’t plan to become an ADHD coach. For years, I just tried to make sense of why life felt harder than it looked on the outside; in sport, in work, and in relationships.
At 27, I was diagnosed with ADHD. It was both a relief and a turning point. Suddenly, the “inconsistency” and “intensity” I thought were flaws made sense. My brain wasn’t broken, it just worked differently. Once I started focusing on my strengths, everything began to shift.
Coaching became the natural next step. I knew I wanted to help others find clarity and support sooner than I did, and to show that ADHD isn’t something to fix, but something to work with and harness.
My story
Sport was my first teacher. As a junior tennis player, ADHD was both my superpower and struggle—fuel for hyperfocus and resilience, but also frustration and inconsistency. Injuries forced me to rethink everything. Without the structure of sport, I struggled with identity, burnout and constantly feeling like I was on a treadmill. All without knowing ADHD was at the core of it.
On paper, I kept moving forward: an undergraduate degree from Cardiff University, a Master’s in International Management (King’s College London), and a decade-long career in corporate roles focusing on strategy across sports media, private equity investment, and online publishing. Behind the scenes, though, I was navigating the hidden challenges of ADHD.
Today, I’ve trained as an ADHD coach with ADDCA, the leading ICF- and PAAC-accredited programme worldwide. I’m working toward full certification with both governing bodies.
